In 1953, Dentsu Tec produced the very first TV commercial to air in Japan. More than half a century has passed since then, and we are still at the forefront of this field. By teaming our veteran producers with our innovative directors, we find unique ways to communicate brands, companies and products. We also produce interactive commercials that take advantage of digital broadcasting. Reflecting our committment to continue improving our production infrastructure, we now boast a large-scale studio and other facilities within our group of companies.
From simple beginnings, creating CI signboards and neon signage, we have grown to handle a wide range of outdoor and ambient advertising, including train stations, bus-wrapping, and all areas of out-of-home media. As part of our Town Media Project, an experiment in gaining the maximum possible advertising benefits from the inherent potential within an entire town, we break down conventional thinking about media and look to synergize the beauty of the landscape with the power of advertising. In all our efforts, our goal continues to be the creation of new approaches to outdoor advertising.
Memorable communication is born of original ideas and quality execution. This is precisely what our graphic design achieves across a wide range of content. By creating brand and product promotions that are true-to-life, we develop deeper relationships between clients and consumers. Moreover, to strengthen the effectiveness of our workplace infrastructure, we have developed and implemented D-Workplace®, which streamlines final artwork, print ready submission and delivery processes.
From creating sites for corporations and brands, to conceptualization for feature-length movies and TV programs, our business domain has grown to include content licensing as well. In step with the evolution of media, we propose and produce diversified content that is not only inspiring, but ideally suited to the strengths of its medium. We are always developing new and unique technologies that enable us to better apply our skills and experience. Our INTERBROAD® system provides us with end-to-end management capabilities for delivering seamless services from broadband advertising content production, to high-quality output.