Our Service
Sales Promotion
Sales Promotion
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Sales Promotion Planning
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As consumer lifestyles and preferences diversify, sales promotion strategic planning is gaining in importance. By integrating a range of methods for marketing and promotion development, the professionals at Dentsu Tec offer solutions that precisely meet the particular needs of each client. By constantly pushing to outdo ourselves with sales promotions that utilize our creativity and precision marketing skills to the fullest, we keep our abilities honed to perfection.
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Campaign Management
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Our wide array of campaign planning services ranges from traditional product giveaways and brand campaigns, to test marketing campaigns and CRM promotions. Using customer feedback as raw material, we tailor comprehensive solutions to client needs to drive future promotions and planning, enabling them to seek out, cultivate and retain prospective customers. Beyond full support for clients’ direct marketing activities, we are committed to total protection of personal information, including effective oversight of our affiliates. At Dentsu Tec, we provide the strategy, planning and supervision for total management of our clients’ campaigns.
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Character
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Through strategic partnerships with owners of high-profile content, we plan and develop promotions as well as provide character licensing services. In addition to our vast experience in licensed character promotions, we produce original characters that are themselves widely popular. As content owners, we can further the strengthening of our merchandising business for new characters.
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Sales Promotion Tools
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Whether the situation calls for collateral or display materials, POP items or premium goods, we deliver the high-quality communication tools that are key in sales promotion strategies. At Dentsu Tec, we are continually seeking to adopt new technologies that increase production efficiency. One such example is the development of our exclusive PREFLIER® system that streamlines all stages of leaflet creation.
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Sales Promotion Marketing
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Effective promotion leads to purchase decisions only when you understand consumer behavior. Our exclusive customer analysis systems provide the insight to assist our retail and manufacturing clients in their retail and distribution strategies. Our CLICK Knowledge® software, for example, analyzes customer demographics by market or brand to elucidate value hierarchies. Making use of POS data, D-CRM identifies customer purchasing behavior in order to assist in CRM efforts, while B-MAX analyzes purchasing behavior relative to in-store sales activities in order to optimize both. Based on a firm understanding of customer behavior, our promotions lead directly to sales.
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e-Promotion
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Dentsu Tec is actively planning and developing new methods to make PCs and mobile devices effective as vehicles for promotion. From our DIGIMOTION® program, which grants consumers access to exclusive websites via invitation codes found on the products they purchase, to our mobilecode system, which uses QR coding on camera-equipped mobile phones, we stand on the forefront of e-promotion solutions.